Evaluation of the National Time to Change mass-media campaign: results at 2 year follow up

Background/Objectives: The Time to Change (TTC) anti-stigma campaign, launched in January 2009, intends to make fundamental improvements across England in public knowledge, attitudes and discriminatory behaviour in relation to people with mental illness. Running through 2011, the campaign focuses on target audiences derived from consultation with mental health service user/carer groups. Year one activity was comprised of two main bursts of media including: national TV, press, online advertisements, outdoor and public relations activity. Year two activity also comprised two bursts of activity, one of which involv…