What purpose does a website linked to a mental health anti-stigma campaign serve? Evaluation of the Open UP Website using surveys and Google Analytics

Background/Objectives: Open Up is the grass-roots anti-discrimination project run by Mind (mental health charity for England and Wales) and led by people with lived experience of mental health problems. It is one of the major components of the England-wide anti-stigma campaign „Time to Change“ that aims to reduce stigma towards mental health issues. As part of this campaign, Open Up has created the website „open-up.org.uk“ that provides information on mental health issues, Open Up events and it also gives the opportunity to exchange information and views on blogs. As part of the official evaluation, The Institut…